ASD
project overview
the objective of this project was to revamp the corporate pages of the aerospace, security, and defence industries association of europe, breathing new life into an outdated portal with a fresh and modern design. additionally, our objectives included enhancing the industry's public perception and demonstrating the value of asd to its members.
project type
UI Design
year
2024
my role
UX/UI Designer
client
Aerospace, Security and Defence Industries Association of Europe
project details
As the lead designer, I spearheaded the complete redesign of ASD’s outdated website by first establishing a fresh, client-approved Look & Feel and building a comprehensive design library—spanning foundational styles, reusable components, and full layout blocks to ensure visual consistency throughout.
project details
To counteract industry misconceptions and highlight human impact, I centered the interface around hand-picked, high-quality content that focuses on the citizens and workers who benefit from ASD’s work, while also introducing a dedicated Members Area featuring member success stories, interviews, and visually highlighted key achievements to clearly articulate the value of ASD membership.
