Tracker
project overview
Tracker is a Finnish market leader in high-performance GPS tracking solutions for dogs, combining rugged hardware with real-time tracking software. To strengthen their online presence and elevate the buying experience, they set out to revamp their digital storefront with a unified, modern aesthetic.
project type
Design System
year
2025
my role
UX/UI Designer
client
Tracker
project details
Serving as Lead Designer on the project, I was responsible for redesigning the e-commerce experience and establishing a flexible design system. I engineered the system using Figma variables, creating a multi-layered structure of primitive and semantic design tokens for seamless scalability.
project details
Using this foundation, I designed high-converting e-commerce layouts that translated Tracker's hardware reliability into a clean, modern web experience.
